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Mogul Recruiter Tool

Responsibilities
  • Led end-to-end product redesign
  • Conducted user research and testing
  • Audited and mapped existing workflows
  • Defined new job-centric experience
  • Partnered with engineers for launch
Results
  • Increased product engagement by 40%
  • 15% more client renewals in the first 3 months after launch
  • Simplified navigation and workflows
  • Boosted recruiter confidence and satisfaction
The problem

Over the years, we kept adding features to the Mogul Recruiter. New sourcing tools, AI resume ranking, a built-in CRM, and eventually an entire ATS. Each feature made sense on its own, but together the product started to feel like a Frankenstein. Recruiters weren't sure where to start a search, and there were too many ways to do the same thing.

Our Client Success team started hearing more and more complaints. Clients were telling us the software was confusing and some were switching to other recruitment tools instead. That was the signal that we needed to take a hard look at what was going on.

From Home
Home → Create new project → Create Project Name → Create Project Details → Search
From My Jobs
My Jobs → Upload New Job → Upload Job Description → Create → Update
My Jobs → Job Name → Edit Job Description → Update → My Jobs
My Jobs → Create A New Project → Go To Project → Search Page
My Jobs → Go To Project → Search Page
My Jobs → Rank Resumes → View Job Description
From Projects
Projects → Create new project → Create Project Name → Create Project Details → Search
Projects → Project Name → Resume Search → Search page
Projects → Project Name → Download .CSV → Sends Email
Projects → Project Name → View Candidate → Add to sequence → Select Sequence
↳ Remove Candidate
↳ Select candidate → Download Resume
↳ Show Email
Projects → Project Name → Show Candidate Email → LinkedIn
Projects → Project Name → LinkedIn
Projects → Project Name → Create Email to Candidate
From Tools
Tools → Job Description Optimization → Put in job description → Submit
Every path a recruiter could take in the old product. Multiple routes to the same destination, redundant screens, and too many clicks to do simple things.
What I discovered

I started by mapping out every feature and workflow in the recruiter software. What I found was a mess. There were multiple paths leading to the same screens, wires getting crossed everywhere, and too many clicks to do simple things.

The biggest issue was sourcing. Recruiters had to go through 4 different screens just to start a search, filling out info along the way that slowed them down. On top of that, there were two ways to start sourcing: you could create a job first and source for it, or you could just start a sourcing project with no job attached. This created confusion because when recruiters went back to their projects later, they couldn't always tell which job they were sourcing for.

mogul-recruiter / old-sourcing-flow
Step 1: Landing page
Projects
Logout
READY TO FIND
TOP DIVERSE
TALENT?
Create new project
Only option is "Create new project", no way to jump straight to search.
mogul-recruiter / old-sourcing-flow
Step 2: Name your project
Projects
Logout
Create a new project
Name your project
Create
A full page just to type a name. This could have been a single field in step 1.
mogul-recruiter / old-sourcing-flow
Step 3: Configure your search
Projects
Marketing director
Logout
Start your search
Job title
Enter job title
Location
Enter location
Diversity filters
☐ Gender-diverse ☐ Ethnically-diverse
☐ Veterans ☐ People with disabilities
Attach a job description (optional)
Select DOCX file to upload
Search
Yet another full page of fields before seeing a single candidate. Job title is re-entered here even though the project was already named.
mogul-recruiter / old-sourcing-flow
Step 4: Finally, results
Projects
Marketing director
Search
Filters
☐ Gender-diverse
☐ Ethnically-diverse
☐ Veterans
Location
Title
Years of exp.
Company
Industry
3,582 Results
Rachel Okonkwo
VP of Marketing at Hinge Health
Sr. Marketing Manager at Salesforce
Brand Strategist at Ogilvy
Derek Callahan
Director of Marketing at Grammarly
Growth Marketing Lead at HubSpot
4 screens just to get here. The filters from step 3 are duplicated in the sidebar. Recruiters had to repeat work they already did.
The old 4-step sourcing flow. Recruiters had to create a project, name it, configure search details, and only then could they see candidates. Each step was a full page load.

I talked with our Client Success team, our internal recruitment team at Mogul, and both high-usage and low-usage clients. The same theme kept coming up: people just wanted a clear, simple way to go from "I need to fill this role" to "here are my candidates." The product was getting in the way of that.

The other big finding was around our ATS. We had just built an entire applicant tracking system into the recruiter, but it was completely disconnected from the sourcing experience. You had to source candidates in one section, then click over to the ATS in the menu bar and find your project there. Almost no one was using it. The data showed that recruiters were just exporting candidates to their own external ATS systems instead.

Before: Sourcing + ATS disconnected
Sourcing (4 screens)
Home → Create project → Name project → Configure search → Search
Select candidate → Save to project
↕ Switch context, go to menu bar, click "Sequences"
ATS / Outreach (separate section)
Sequences → Add sequence → Enter sequence name
Select project to import candidates from ↓
Click Create → Click Steps → Build email sequence
9+ screens · 2 disconnected sections · manual candidate import
After: Everything under one job
Click on job (auto-populated from client)
→ Source candidates
→ Review candidates
→ Create campaign (email sequences built in)
4 steps · 1 workspace · no context switching
The old product split sourcing and outreach into two completely separate sections. The redesign unified everything under a single job workspace.
What I recommended

Two paths came out of the research. The first was a quicker fix: redesign the navigation to make it clearer where to start the sourcing process. It would help but wouldn't solve the deeper issues. The second was a full redesign that rethought the entire workflow from the ground up.

I pushed for the full redesign. The product had been built without a deep understanding of how recruiters actually work, and layering more features on top of a broken foundation wasn't going to fix that. The CTO and CEO agreed. We all felt the software needed a reset.

The core idea behind the new design was making everything job-centric. Instead of having sourcing, candidate review, outreach, and tracking scattered across different sections, everything would live under one job. You open a job, and all the tools you need for that role are right there: sourcing, pipeline, campaigns, and progress tracking. One workspace instead of a scattered experience.

I also proposed integrating the ATS directly into the sourcing workflow so it didn't feel like a separate tool. Recruiters would move candidates through stages naturally as part of the process rather than having to jump to a different section. For recruiters who still preferred their own ATS, I kept the option to export candidates.

The CEO initially pushed back on folding the ATS into the workflow since we had just built it as a standalone feature. But I was able to show the data: recruiters simply weren't using it the way it was set up. When I presented the new integrated approach, she saw that it was a much better solution and gave the green light.

New recruiter flow
Dashboard: select a job
Existing job
Auto-populated from
client's careers page
or
Add new job
Enter title, location,
description → Create
1
Source
Search and find candidates for the role
2
Review
Evaluate saved candidates, remove or export to external ATS
3
Campaign
Create and send personalized email outreach
One job. One workspace. Three steps.
The redesigned information architecture. Every tool a recruiter needs lives under a single job, replacing the scattered multi-section experience.
How I worked

This wasn't a "stop everything and redesign" situation. I worked on the redesign in my free time over about 6 months, building it out piece by piece with the CTO. I'd share prototypes with the CTO and CEO first, and if they liked what they saw, I'd bring it to Client Success and our internal recruitment team for feedback.

Client Success was a huge help here because they knew our clients' pain points inside and out. They could look at a mockup and tell me right away if it would land well or cause confusion. The team also shared some of the mockups with clients during renewal calls, which actually helped keep some clients on board while we were building the new version.

I also tested the new workflows with our internal recruitment team before launch to make sure the simplified flows actually felt better in practice, not just on paper.

Iteration 1
Rapid recruiting with sidebar navigation
🔍 Quick Find
🏠 Home
🔎 Searches
Marketing Director
Graphic Designer
CFO
+ New Search
Marketing Director ▾
Tested showing multiple candidates at once in a grid. The sidebar navigation was a step forward, but there was way too much information on screen. Recruiters couldn't effectively evaluate candidates this way.
❌ Too much information density
Iteration 2
Iterative feedback with thumbs up/down
Mogul AI
🔎 Searches
Product Designer
Graphic Designer
New search
Product Designer
Marcus Webb
Senior Product Designer
Experience · Education · Bio
👎 👍
What do you like or dislike?
✉ Email candidate + Save candidate → Next candidate
Recruiters could highlight parts of a candidate profile and give thumbs up/down feedback. The system would learn and improve results iteratively. Cool concept, but too slow for how recruiters actually work. They need to move fast.
❌ Too slow for recruiter workflows
Iteration 3
Sidebar navigation with sequences
Mogul AI
🔎 Searches
Graphic Designer
Product Designer
CFO
New search
🔗 Sequences
Marketing Assistant
General Sales
Operations Manager
New sequence
● Marketing Assistant
all contacts: 300 sent: 0 opened: 0 replied: 0
NAME · STATUS · ERRORS
First Last · NOT MESSAGED YET
First Last · MESSAGED
First Last · OPENED
First Last · REPLIED
Simplified the workflow and moved everything into a sidebar, but the ATS (Sequences) still felt like a separate section from sourcing. The disconnect between finding candidates and reaching out to them was still there.
❌ ATS still felt divorced from sourcing
Iteration 4
AI chat interface
Product Designer in New York, NY
Title: Product designer Location: New York, NY Other filters
Marcus Webb
Senior Product Designer
Experience · Education · Bio
Priya Desmond
Product Designer - New York, NY
Mogul AI
What role are you looking to fill?
Show me product designers
In what city and state?
In New York, NY
Let me know what else I can help with
Narrow your search
Explored an AI chat interface where recruiters could have a conversation with an agent to find candidates. The team was really excited about this direction, but our small dev team didn't have the bandwidth to build it at the time. We had to table it.
⏸ Tabled: too resource-intensive for our team size
Four major iterations exploring different approaches before landing on the final job-centric design. Each concept taught us something about what recruiters actually need.
The new experience

Simplified Navigation. The old menu had multiple entry points that all led to the same place, which made it hard for recruiters to know where to start. The new menu strips all of that away. Now when recruiters log in, they see their active jobs and a clear option to create a new one. No more guessing which path to take. You pick a job or create one, and everything you need for that role, sourcing, reviewing, outreach, and tracking, all lives inside it.

Simplified navigation screenshot

Centralized Dashboard. The new inbox gives recruiters a clear overview of everything happening across their jobs. New candidates, check-in reminders for inactive projects, status updates, and outreach performance all live in one place.

Dashboard screenshot

Simplified Search. I stripped the search experience down to focus on what recruiters actually look at first: current role and work history. Candidate bios still power the search results in the background, but hiding them from the main view made scanning candidates much faster.

Simplified search screenshot

Streamlined Filters. I redesigned the filters with a simple icon-based entry point and more intentional spacing, making it easier to quickly narrow results without feeling overwhelmed.

Streamlined filters screenshot

Smart Review Stage. After sourcing, recruiters move into a review stage designed for speed. Smart sort options like "best fit" and "top potential" help prioritize candidates, and recruiters can email or remove candidates directly from the interface without extra clicks.

Smart review stage screenshot

Integrated Campaigns. Recruiters can build and schedule personalized email and SMS campaigns right within each job, with built-in analytics to track what's working. This keeps all candidate activity in one place instead of bouncing between tools.

Integrated campaigns screenshot
What happened

After launch, Client Success held workshops with our clients to walk them through the new experience. The feedback was overwhelmingly positive.

We tracked everything through our analytics dashboard: candidates sourced, saved, searches run, projects created, and time spent in the platform. The data told a clear story. Product engagement increased by 40%, and in the first 3 months after launch, we saw 15% more client renewals compared to the same period the year before.

The recruiter that used to confuse people was now something clients actually enjoyed using.

40%
Engagement increase
15%
More client renewals in first 3 months
What I'd do differently

If I could go back, I would have found ways to bring AI into the outreach process earlier. The email and campaign tools we built were solid, but writing personalized messages to each candidate was still very manual. I would have loved to build in a way to generate personalized outreach using AI so that each message felt tailored to the candidate rather than templated. That would have saved recruiters a lot of time and made their outreach stand out more.